In the whirlwind of the AI revolution, with tech giants like Dropbox, Amazon Web Services (AWS), Salesforce Ventures, Workday, Accenture, and PwC collectively investing billions into generative AI, we can't help but draw parallels to another transformative era – the late '90s dot-com bubble. Back then, the Internet was the new frontier, much like AI today, and companies, fueled by venture capital, often overlooked sustainability while rushing toward innovation.

The rapid pace and uncharted territory of the Internet in the '90s mirrors today's AI climate. We're stepping into an uncertain world where an AI, hidden behind the veil of opaque technology, can make significant decisions, like creditworthiness, using our social media data. Much like the early Internet days, consumers are not co-pilots on this journey, but often uninformed passengers.

As Meredith Whittaker, the president of the secure messaging app Signal AI, insightfully pointed out during a recent Bloomberg conference, the technology behind AI, for all its promise, is becoming alarmingly opaque. Let's imagine a scene - you walk into a bank, apply for a loan, and are refused. Yet, you are oblivious to the Microsoft API humming in the back room, using data from your social media to decide whether you are creditworthy. You remain unaware, and powerless because the system is not designed to divulge its secrets.

Our curiosity piqued, we then ask: Are we unconsciously feeding into a system that remains largely unseen? Whittaker insists that the problem isn't the lack of capital, but rather the power hierarchy that prevails in the AI field.

Being part of this hierarchy, but without power, doesn’t yield change. The structural alterations that are required are far more challenging than gathering funds, particularly when the very changes necessary may destabilize the powers that be.

Is this wave of speed and investment a boon or a bane? History tells us it's a double-edged sword. On one side, we have the promise of groundbreaking advancements; on the other, the risk of creating an unregulated environment with unchecked power dynamics, like the aftermath of the dot-com bubble.

Consumers, however, have shown that they can steer the direction of the technology revolution. Post the dot-com bubble, they became more aware and concerned about online privacy. The public demand for data protection was a significant factor leading to the establishment of regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Tech companies also responded to these consumer concerns, implementing better security protocols and data control measures.

As we surf the AI wave, we should learn from this. Consumers must champion transparency, understand the implications of AI in their lives, and engage in discourse surrounding AI ethics. Just as in the aftermath of the dot-com bubble, informed consumers can help shape the AI revolution's trajectory, advocating for ethical practices that ensure AI's advancements benefit all.

The race toward AI's horizon is thrilling, but it should be more than a mad dash. Let's ensure it's a journey of informed progress that learns from past tech revolutions.

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