Some of the most iconic TV ads of all time have used the Super Bowl as the event they use to break through to the masses.  Advertisers covet these spots because they know they’ll never get a better chance each year to leave an impression with millions of people that are tuned into watch the big game. 

However, there happens to be one problem – most of us can’t remember any of the Super Bowl ads!  But, maybe forgetting the message of a Super Bowl commercial isn’t such a bad thing. Instead, brands that advertise during the Super Bowl are signalling to consumers a different kind of message.