In the intricate dance of consumer behaviour, a neuroscientific marvel plays a pivotal role - mirror neurons. Responsible for empathy, these neurons spark to life both when we act and when we witness others acting. Unravel how modern marketing strategies, from Coca-Cola's personal touch to Apple's user-centric brilliance, harness the power of our 'internal cinema' for brand engagement in our latest deep dive into the fascinating intersection of evolutionary psychology and consumer behaviour. Discover how your own buying choices might be influenced by this powerful neural mirroring and what it means for the future of empathetic marketing.