I help leaders see the move
around the curve.
I find where what customers want and what a business needs overlap — then show why it works and what to do next. I'm not tied to a single method, so I follow each question across whatever evidence answers it.
For fifteen years I've worked at the seam between the customer and the business, across consumer tech, fintech, and SaaS. The work is connecting evidence that usually lives in separate functions into a single read a leader can act on — including the move they didn't know to look for. Today I'm Principal UX Researcher at HubSpot, with earlier research leadership at Shopify and across tech and advertising.
Experience
HubSpot
2023 — PresentResearch at the intersection of product quality and customer retention, and the shared systems that make that connection visible across the organisation.
Super.com
2022 — 2023Built the research function and team, making customer evidence a standing input across product, operations, and growth.
Shopify
2017 — 2022End-to-end research from customer understanding to product decisions, pricing models, and go-to-market strategy.
John St. Advertising
2015 — 2017Built a behavioural research practice serving clients across industries.
McCann
2013 — 2014Behavioural and predictive analysis in advertising.