Your Car is Lying to You: Tesla's Range Controversy and the Breakdown of Consumer Trust

August 04, 2023 by Adam Spadaro in Undercurrents

In the latest installment of our weekly Undercurrents series, we delve into Tesla's controversial claims about vehicle range. This shadow on Tesla's reputation for innovation and quality may signal a breakdown in corporate honesty, or perhaps a wake-up call for a new era of consumer vigilance. Explore how the very concept of trust is evolving in our technology-driven world, and why the Tesla range saga demands a more critical approach to brand promises. Unearth the truth in a marketplace where authenticity may be more elusive than ever before.

Trusting the Conductor: How Brand Trust Shapes Our AI-Driven Experiences

July 26, 2023 by Adam Spadaro in Undercurrents

Embark on a journey with us in this week's Undercurrents installment, 'Trusting the Conductor: How Brand Trust Shapes Our AI-Driven Experiences.' We'll navigate the crossroads of AI, personalization, and brand trust. From Spotify's AI DJ feature to AI-powered shopping assistants and personalized health advice, discover why user trust in a brand is paramount for embracing AI. This intricate dance between technology and trust might be shaping our future more than you think. Ready for the deep dive?

Twitter's Tightrope Walk: Revenue Generation or User Satisfaction?

July 05, 2023 by Adam Spadaro in Undercurrents

In this week’s Undercurrents series, we explore Twitter's challenging journey under Elon Musk, balancing monetization strategies like Twitter Blue and a three-tier API change, with user satisfaction. This precarious act is highlighted by Twitter's recent tweet limit imposition, which, though aimed at reducing data misuse, risks alienating users and jeopardizing platform sustainability. The platform's path forward in this tension-filled landscape remains to be seen.

Riding the AI Wave: A Lesson from the Dot-com Bubble

July 05, 2023 by Adam Spadaro in Undercurrents

The AI revolution is accelerating at an unprecedented pace, with tech giants investing billions, but are we prepared for the journey? Dive into this week's Undercurrents series to unravel the parallels between today's AI fervour and the dot-com bubble of the '90s, and explore how we as consumers can help steer this technology revolution responsibly.