Unleash the potential of patience in product design. In our latest deep-dive, we explore how the puzzle game Wordle gained millions of daily users by tapping into the power of delayed gratification. Does making users wait pave the way to greater engagement? Can the anticipation of a reward be as satisfying as the reward itself? Our key insights reveal how this counterintuitive strategy, grounded in psychological principles, might just be the game-changer in crafting habit-forming digital experiences. Uncover the pivotal role of anticipation, scarcity, routine, and social engagement in this strategy, and learn how to adapt it to your product type and audience. Step into the unexpected world of 'waiting as a reward' with us!