Online advertising is coming up at an impasse.  A revolution has already started to kill online advertising as we know it, and it is actually being led by some major players – Google, Apple, Netflix, Spotify, to name a few.  Those companies are leading a revolution to remove advertising or at least offer consumers the choice to remove advertising from their online experience.  They are empowering consumers to raise their expectations of what they want to experience online.  Imagine, no more banner ads, pop ups, promoted posts, sponsored segments cluttering up your newsfeeds, websites, and playlists.  Sounds like a no-brainer, but is it too good to be true?