Are you aware of the subtle factors shaping your Spotify experience? In our latest piece, "Behind the Beat: Unconscious Influences on Spotify’s User Experience," we unravel the hidden mechanisms that have catapulted Spotify to the top of the music streaming industry. We explore how affordances, cognitive load, and personalization play a key role in enhancing your user journey. Delve into Spotify's meticulously designed interface, its user-friendly categorization of vast content, and its personal touch of weekly tailored playlists. But no platform is perfect; we also highlight some potential areas for improvement. Join us as we decode the magic behind your favourite music streaming platform.