Delve into the silent yet powerful world of typography and its paramount role in UX design. Journey through its history, witness its subtle sway on perception and behaviour, and explore insightful recommendations to harness its true potential. Immerse yourself in the profound transformations it stirs, even in silence. Ready to uncover the art and science of effective typography in UX design?
Read MoreAre you aware of the subtle factors shaping your Spotify experience? In our latest piece, "Behind the Beat: Unconscious Influences on Spotify’s User Experience," we unravel the hidden mechanisms that have catapulted Spotify to the top of the music streaming industry. We explore how affordances, cognitive load, and personalization play a key role in enhancing your user journey. Delve into Spotify's meticulously designed interface, its user-friendly categorization of vast content, and its personal touch of weekly tailored playlists. But no platform is perfect; we also highlight some potential areas for improvement. Join us as we decode the magic behind your favourite music streaming platform.
Read MoreCounter to the well-entrenched view that “more is better” is a finding from human behaviour research that actually “less is more”, at least when it comes to how me make decisions. This counterintuitive finding is known among behavioural economists as the Paradox of Choice, and commonly used as an example of how behavioural economics is better equipped at explaining consumer behaviour than traditional economic theory.
Read MorePsychologists have long known that our memory and performance are strengthened when we are faced with obstacles while we are trying to learn. A few examples of obstacles that actually help us learn are: 1) TESTING (e.g. repeatedly testing your memory on what you’ve learnt instead of only studying); 2) DISFLUENCY (e.g. using study material that is difficult to perceive); and 3) CONTEXT (e.g. changing up the location where people learn).
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